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COMPLAINTS MANAGEMENT

Transform How Complaints and Adverse Events Are Handled

Smarteeva's next-generation complaint management system integrates AI-driven intake, automated risk assessment, machine learning-guided investigation, and customer self-service into a single platform, reducing processing time by 70% while ensuring compliance with FDA, EU MDR, PMDA, TGA, and global regulatory frameworks.

Trusted by 450+ MedTech companies of every size
Complaint Intake & Classification
Complaints are captured, classified, and prioritized automatically, reducing hours of manual review and data entry.
Stronger safety detection
AI analyzes every complaint narrative to identify potential adverse events and safety signals that could be missed in manual review.
Accelerated regulatory work
Regulatory submissions and PMS reports are generated from real data in minutes instead of weeks of manual compilation.
Smarteeva developed a custom, user-friendly version of Complaints Management for us, making our task easier and more enjoyable. It made our process easier and faster.
alejandro
Mo. Dezfuli
Caldera Medical
70% Faster
complaint resolution
100% Ready
FDA audits
50% reduction
FDA audin manual data entryits

That's why our team built an advanced platform that integrates risk management and customer self-service into a powerful, efficient complaints management system.

Comprehensive data collection
Our technology gathers comprehensive data on initial complaints from the moment they're received.
Automated risk assessment
Automated risk assessments rapidly determine complaint severity, so your team always knows what to prioritize.
Compliant at every step
Machine learning guides your team through investigation and assessment, keeping your feedback loop complete and compliant with regulatory authorities.
THE COMPLAINT LIFECYCLE IN SMARTEEVA

From Intake to Closure. AI at Every Step

1. Multichannel Complaint Intake

Complaints don't arrive in neat, structured packages. They come as free-text emails, phone call transcripts, web form submissions, field service reports, customer portal entries, and partner submissions. Smarteeva captures them all- from every channel, in every format, and brings them into a single complaint management system. Our AI reads unstructured complaint narratives and auto-extracts key data fields: product information, complaint type, date of event, patient involvement, device identifiers, lot numbers, and more. Records are auto-populated, duplicates are detected, and foreign-language complaints are translated -all before your team even opens the record. Your team stops doing data entry and starts doing quality work.

2. AI-Driven Classification & Risk Assessment

Not every complaint is urgent. But without intelligent triage, every complaint gets the same level of attention, which means the ones that actually matter don't get attention fast enough. Smarteeva's automated decision trees assess every incoming complaint in real time. Severity is determined based on product history, complaint type, patient involvement, potential health impact, and historical patterns. A risk score is assigned. High-risk complaints are flagged and escalated immediately. Routine complaints are classified and routed automatically based on your configurable business rules. Every classification shows the factors that drove the AI's decision, so your team can validate or override with full transparency.

3. Machine Learning-Guided Investigation

When an investigation is required, Smarteeva's machine learning engine provides intelligent starting points. The system surfaces similar past complaints and their investigation outcomes, suggests root cause hypotheses based on historical patterns, recommends assessment questions relevant to the complaint type, and auto-populates investigation forms with data already captured at intake. Your investigators spend their time analyzing root causes and making quality decisions, not searching for comparable cases and rebuilding context from scratch.

4. Customer & Partner Self-Service

Smarteeva provides self-service portals that allow your customers and distribution partners to submit complaints directly, in a structured format that feeds straight into your complaint management system. This eliminates the back-and-forth of email-based complaint collection, ensures you capture complete information at the point of submission, and gives customers visibility into the status of their complaints.

5. Real-Time Validation & Smart Audit Trail

Every action in Smarteeva is validated in real time, required fields are enforced, data consistency is checked, and workflow steps are tracked automatically. The smart audit trail captures every change, every decision, and every AI-assisted action with full traceability. When it's time for an audit - FDA, EU Notified Body, or internal, your complaint records tell a complete, defensible story from intake to closure.

Resource

Download Complaints Management Datasheet

No middleware
Realtime data
Familiar UI

Outcome when you switch to Smarteeva

Reduced by up to 70%

Complaint processing time

Reduced by up to 60%

Manual data entry

AI-automated at intake

Complaint classification

Dramatically reduced with ML guidance

Investigation startup time

100% — complete audit trail, every record

Audit readiness

Key capabilities

  • AI-powered multichannel complaint intake (email, phone, web, field, partner portals)
  • Automated risk assessment using intelligent decision trees
  • Real-time complaint classification and severity scoring
  • Machine learning-guided investigation and assessment
  • Customer and partner self-service complaint submission portals
  • AI-driven complaint summaries and translations
  • Automated complaint routing and escalation
  • Real-time validation checks
  • Smart audit trail with complete traceability
  • Sophisticated configurable decision trees
  • Full regulatory compliance: FDA 21 CFR 820, EU MDR, UK MDR, PMDA, TGA, ISO 13485
  • Native Salesforce platform: configurable by your admin

Questions?

We’re glad you asked.

How does Smarteeva's AI handle complaint intake from multiple channels?

Smarteeva captures complaints from email, phone, web forms, field service, customer portals, and partner submissions. AI reads unstructured narratives, extracts key data fields, auto-populates records, detects duplicates, and translates foreign-language complaints.

What regulatory frameworks does Smarteeva's complaint management support?

Smarteeva supports FDA 21 CFR Part 820, EU MDR (2017/745), UK MDR, ISO 13485, PMDA, TGA, and other global regulatory requirements with configurable workflows, audit trails, and e-signatures.

Can we configure complaint workflows without developer support?

Yes. Smarteeva is built natively on Salesforce, so your Salesforce administrator can configure fields, workflows, decision trees, routing rules, and reports using standard Salesforce tools, no coding required